Possible subliminals in Adobe Acrobat Reader

There is a small box in the upper right of the Acrobat Reader (I'm using 6.0 CE version) which displays messages that change over time. I believe they're mostly fed to the unconscious since one's focused on reading an actual PDF document and doesn't take notice of them.

Some of the most interesting are:

"Use eletronic forms instead of paper"
"Create documents anyone can open"
"Simplify your communications!" [this is the only slogan with an exclamation mark]

The rest is the following:

"Easily share digital photos"
"View Adobe PDF files while you're on the road"
"Simplify your review cycles"
"Do more with Adobe PDF"
"Search Adobe PDF files"